Fox Searchlight taps marketing exec

Larry Baldauf will serve exec vp alongside Michelle Hooper

Larry Baldauf is joining Fox Searchlight as executive vp marketing to jointly manage all aspects of the specialty film unit's marketing with fellow executive vp marketing Michelle Hooper.

Baldauf is stepping into the post vacated by Stephanie Allen late last year when she decided to pursue graduate studies.

He and Hooper will report to Searchlight presidents Nancy Utley and Stephen Gilula.

Baldauf comes to Fox from advertising agency Acme Trailer Co., where he was a founding partner with Mike Camp, Stephen Grzymala, Bob Thompson and Scott Walls.

"Fox Searchlight is the only studio that could possibly have tempted me to leave a partnership and owner position in my own company," he said.

Before Acme, he was creative director of the Lounge, a boutique arm of Craig Murray Prods. He also held posts at Disney's Buena Vista Pictures Marketing and Buena Vista International.