Fox Sells Out Super Bowl Ads Early Amid Strong Market

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MIAMI GARDENS, FL - FEBRUARY 07:  Drew Brees #9 of the New Orleans Saints celebrates after defeating the Indianapolis Colts during Super Bowl XLIV on February 7, 2010 at Sun Life Stadium in Miami Gardens, Florida.

Report: 30-second spots fetch $2.8 million-$3 million as carmakers return

NEW YORK - News Corp.' Fox Broadcasting has sold out all the in-game ads for February's Super Bowl, with a strong ad market accelerating the sales process, the Wall Street Journal reported Thursday.

It cited ad rates of $2.8 million-$3 million for 30-second spots, compared to the $2.5 million-$2.9 million fetched by the Super Bowl earlier this year.

According to the Journal, competition of carmakers returning to the big football showdown helped drive Fox sales. Marketers buying into the game include General Motors, Kia Motors, Hyundai, Audi,, PepsiCo, Anheuser-Busch InBev and E-Trade.

The sell-out comes months earlier than in recent years when the recession dragged out the process more, the Journal highlighted. A majority of Super Bowl ads typically sell by fall, with the final few often taking until January to sell.