Fox Sports en Espanol taps Vincent Cordero
Named executive vp and general managerVincent Cordero was named executive vp and general manager of Fox Sports en Espanol on Monday.
Cordero, who was vp of Univision and Telefutura TV affiliates in Chicago before he joined Fox, will report to Hernan Lopez, president and CEO of Fox International Channels, who in turn reports to chairman and CEO of Fox Sports Media Group David Hill.
Raul De Quesada, who led Fox Sports en Espanol as an acting general manager, is staying on as assistant general manager with the added title of senior vp marketing, Hispanic networks.
"Over the last several years at Univison, (Cordero) demonstrated a consistent ability to develop talent, innovate and create partnerships that resulted in revenue growth," Hill said. "His ability to integrate television programming with traditional new media platforms is essential as we look to the future."
Assuming his new role on July 1, Cordero will hold daily responsibility for network functions such as production, programming, marketing and identifying new media and business opportunities.
While vp of WGBO and WXFT TV stations in Chicago, the native of Los Angeles was credited with what Broadcasting & Cable called "a lifeline for the market's Hispanic viewers." Among other things, Cordero guided the stations to launch an integrated TV/radio morning show and establish a Latino voter registration campaign that quadrupled the number of new Hispanic voters in 2006.
It was announced Monday that Fox Sports en Espanol is the No. 1 Hispanic cable sports network in primetime in 2010 and was No. 1 for six consecutive weeks leading up to May 30.
The high ranking is being credited to FSE's first-year coverage of the UEFA Champions League as well as viewership growth for Mexican League Soccer and the network's flagship program, Tribuna Fox Sports.
During the second quarter, FSE was up 30% in household ratings, 32% in men ages 18-34, and 82% in men ages 35-54, as compared to January and May 2009.