Fox taps Fay for 'Help' rewrite

Al Franken originated the pitch

Cameron Fay is putting on his SPF 50.

The screenwriting newcomer has been hired to rewrite the Fox comedy "Don't Send Help." David Friendly ("Soul Men") is producing the film, about a grungy beauty pageant host who ends up stranded on a deserted island with a handful of supermodels. Fay has come aboard to give the project a younger sensibility.

Not-quite-yet Minnesota Sen. Al Franken originated the project as a pitch with Geoff Rodkey ("RV"). TV writers Josh Sternin and Jeff Ventimilia ("That '70s Show") wrote subsequent drafts.

Andy Fickman ("Race to Witch Mountain") once was attached to direct the project, which was then set up at Fox Atomic before the label was shuttered. Exec Debbie Liebling is overseeing for Fox.

Fay, repped by UTA and Mosaic Media Group, has his romantic-comedy screenplay "Unnatural Selection" in development at Universal with producer Scott Stuber. He later sold a pitch called "30 Days of Exploration" to Universal and Stuber.

Friendly also is developing "Big Momma's House 3" at Fox with a script by recent Columbia graduate Matt Fogel ("The Tutor").