Fox TV's India offshoot preps series


NEW DELHI -- Fox Entertainment Group's Indian subsidiary, Fox Television Studios India, a joint venture with Mumbai-based STAR India, has launched its first Indian production here.

FTSI was established in December, headed by STAR India executive vp content and communication Deepak Segal. He said Thursday that the venture's first scripted series, "Meri Awaz Ko Mil Gayi Roshni" (My Voice Has Found a Light), will air April 23 on STAR Plus, a general Hindi entertainment channel.

The daily half-hour show revolves around a talented small-town teenage girl who comes to India's showbiz capital, Mumbai.

Segal added that "Awaz" is unique in that it includes specially recorded songs to move the story forward. "This is an accepted technique in Indian films, and we have introduced this in a TV format," he said.

In terms of input from Fox Television Studios in Los Angeles, Segal said the Indian production largely works independently because the show is based on an original format and has not been adapted from any international property. "However, we will get valuable technical and production quality control input from Fox," he said.

FTSI also is developing another fiction show slated for launch in the second half of the year. "We are still working out the concept, but this one will be based in the heartland of India, with the storyline moving to an urban setting," Segal said.

FTSI will develop content exclusively for STAR India for three years, after which it will be free to work for other broadcasters as well. The venture also will develop specially created content for new-media outlets, including mobile phones.