Fox wins week in demo; CBS tops in viewers


NEW YORK -- NBC's "Singing Bee" continued strong, but it was Fox that hit the high notes among adults 18-49 demographic in primetime for the week ending Sunday.

Fox had three of the top five shows -- the top-rated "Hell's Kitchen" and two go-rounds of "So You Think You Can Dance" -- while NBC's "Bee" and "America's Got Talent" rounded it out. "Bee" came in second among adults 18-49 and tops among viewers.

But NBC's strong showing with "Talent" and "Bee" couldn't help it win the week in viewership, either; that went to CBS on the strength of "CSI: Crime Scene Investigation," "CSI: Miami" and other shows. NBC came in second to Fox for the week in adults 18-49.

Monday started with a demo win by Fox thanks to "Hell's Kitchen" (8.2 million, 4.1/12). NBC came in second on the strength "Victoria Beckham: Coming to America" (5 million, 2.2/7), which won the 8 p.m. hour in the demo.

Tuesday went to NBC thanks to "Talent" (10.4 million, 3.2/10) and especially "Bee" (11 million, 3.7/11), which was the night's top show in viewership and the demo. It overshadowed everything else, including CBS' "Big Brother" (7 million, 2.9/8), ABC's "Shaq's Big Challenge" (5.4 million, 2.0/6) and Fox's "On the Lot" (2.3 million, 1.0/3). But doing well was ABC's "Just for Laughs" (8.6 million, 3.0/7) at 8:30 p.m.

Fox won Wednesday and Thursday in adults 18-49 with "Dance," with Wednesday's edition averaging 8.1 million and a 3.3/11 in the demo and Thursday's scoring 9.1 million viewers and a 3.4/10. Wednesday's "Don't Forget the Lyrics" (7.4 million, 2.9/8) was almost identical to Thursday's edition (8.4 million, 2.9/10).

Sunday was won by Fox with four repeats of "The Simpsons," including a 9 p.m. edition that averaged 6.4 million viewers and a 3.1/9. CBS' "60 Minutes" (7.5 million, 1.2/5) was the night's top show in viewers even as a repeat.

"NBC Nightly News With Brian Williams" won in viewership and the adults 25-54 demo last week against an ABC "World News" that was without its anchor, Charles Gibson. NBC averaged 7.5 million viewers compared with ABC's 7.2 million and CBS' 5.7 million, Nielsen said. It was the first time NBC had won since April 16. NBC also prevailed in the adults 25-54 demo with a 1.8 rating compared with ABC's 1.7 and CBS' 1.4. It was the lowest adults 25-54 numbers for CBS and ABC since the beginning of people meters in 1987.

On cable, MSNBC prevailed for the third week in a row against CNN in the adults 25-54 demo from 7 p.m.-2 a.m. and the second week in a row against CNN in primetime. MSNBC is averaging 198,000 adults 25-54 in July, up 39% year-over-year compared with 192,000 for CNN, which is down 31%.

Among total viewers in primetime, CBS (6.2 million, 1.7/6) led the networks for the week ending Sunday, while Fox (5.5 million, 2.2/7) won in the adults 18-49 demo. The other networks results were NBC (5.9 million, 2.0/6), ABC (4.7 million, 1.6/5) and the CW (1.9 million, 0.7/2).