Fox's Series balks; Obama pitch is a hit


Fox's presentation of the World Series limped to a conclusion Wednesday night, overshadowed in the ratings by a political infomercial. It was a humbling finish to the hallowed annual tradition, which this season seemed cursed from the start.

The Series was saddled with two teams — the Philadelphia Phillies and Tampa Bay Rays — without a national following. Poor weather pushed the start of Saturday's Game 3 past 10 p.m. in the East, with the game concluding at nearly 2 in the morning. On Monday, rain played a role again, resulting in Game 5 being suspended after six innings — a World Series first.

Game 5 resumed on Wednesday following Barack Obama's primetime ad, drawing 19.8 million viewers and a 6.3 rating, the most-watched night of the Series. The Phillies won the final game and the Series, their second world championship and first in 28 years.

Obama's ad attracted 33.6 million viewers across CBS, NBC, Fox, Univision, MSNBC, BET and TV One.

NBC was the most-viewed and highest-rated net for the ad, pulling 9.8 million viewers and a 3.0 preliminary adults 18-49 rating. (partialdiff)