Framestore launches new Iceland base

Animation supervisor Einarsson to oversee operation

London-headquartered VFX house Framestore CFC has launched a new base in Reykjavik, Iceland. Framestore vet and lead animation supervisor Dadi Einarsson will oversee the boutique-size venture.

"Framestore has been growing pretty steadily for over 20 years. Recently we've begun looking at ways in which we might de-centralize some of the work we do," explained joint CEO William Sargent.

Einarsson, who grew up in Iceland, worked at Framestore in London on projects including "Harry Potter and the Chamber of Secrets" and "The Golden Compass." The first assignment in Iceland will be shots for Baz Luhrman's "Australia," which is also in the works in Framestore's London facility. The company also maintains a base in New York that focuses on commercial advertising work.