France's M6 takes channels mobile


PARIS -- Gallic media group M6 will offer the first unlimited TV plan for mobile phones in France with "M6 Mobile by Orange," available in the territory on Thursday.

Subscribers will have unlimited, 24/7 live mobile access to six of the M6 group's channels including main terrestrial network M6, DTT channel W9 and cable stations M6 Music Hits, M6 Music Rock and Fun TV.

The group also will use Thursday to launch "Inside M6 Mobile," an exclusive portal for TV and multimedia offering a range of content and VIP services including discounts on shopping and movie tickets, audience participation for the group's live shows, invitations to concerts, contests, forums and the chance to meet stars from popular M6 shows.

Subscribers also can access exclusive content adapted to mobile browsing such as videos, film trailers, music clips, behind-the-scenes footage and news briefs.

M6 mobile, which already boasts 1.2 million subscribers, hopes to add 300,000 new clients by the end of the year.