France's TF1 sees revenue dip 9% in 2009

Channel's ad revenue down 13% to $1.93 bil

PARIS -- Despite boasting the highest ratings in France on its main TV network, French media group TF1 didn't manage to weather the economic storm in 2009, with the group reporting a 9% dip in revenue for that year on Thursday.

The group's revenue for the year totaled €2.36 billion ($3.2 billion), a 9% drop from last year. The TF1 channel's ad revenue was down 13% to €1.42 billion ($1.93 billion), which the company attributed to both the unstable financial climate and competition from the increasingly popular DTT channels.

Private network TF1 remained the Gallic leader with a 26.1% market share and 96 of the top 100 highest-rated programs of the year.

TF1 was the only French network to attract more than 9 million viewers for a given show, which it did for 23 different programs. TF1 is hoping for better results in 2010 and has set a target of a small but steady 2% revenue growth.