'The Franchise': S.F. Giants Reality Series Adds Two Episodes


Showtime's cameras will continue rolling on the baseball team to bring viewers through August.

San Francisco Giants fans rejoice. Showtime has ordered two more episodes of its Major League Baseball reality series, The Franchise.

The series, a strategic means to lure men to a network heavy on femme-skewing programs, centers on the lives of the 2010 World Series Champions -- the players, coaches and team personnel. In its first season, The Franchise has averaged 760,000 weekly viewers, on par with the premium cable network's Emmy-winning series Inside the NFL.

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The additional episodes bring the series' total order to eight, not including a spring training preview special that aired earlier this year. With the Giants' current season hanging in the balance, the net opted to spring for two more episodes to bring viewers through August.

The series, which has shot over a 10-month period that included off-season, spring training and regular season fare, is produced by Major League Baseball Productions with Mike Tollin attached as executive producer.