Fred Lawrence dies at 68


Fred Lawrence, a prominent music and television talent agent for more than four decades, died Aug. 7 of cardiac arrest at St. Joseph's Hospital in Burbank after a lengthy illness. He passed away on his 68th birthday.

In 1984, Lawrence opened his own Fred Lawrence Associates boutique agency, with clients Anne Murray, the Manhattan Transfer, Alan Thicke, Paul Revere and the Raiders and Toni Basil. The agency soon added to its roster Frankie Valli & the Four Seasons, the Everly Brothers, David Foster and Jean-Luc Ponty.

ICM bought his agency in 1990, and Lawrence became head of its adult contemporary division, a position he held until 1998, when illness required him to scale back his career. He continued to book Paul Revere and the Raiders as well as special-event dates for other clients.

As a young man, Lawrence, a native of Joliet, Ill., was a sax player who toured, recorded and performed with various Midwestern and Southeastern regional horn bands including the Airdales, Spider and the Crabs (who were inducted into the Kansas Music Hall of Fame in 2006) and the ExecuTives.

He settled in the Miami area and built a reputation as an influential agent in the region with stints at Headline Artists, GAC and Creative Management Agency. He moved to CMA's Los Angeles office in the late '70s, then joined APA's personal appearance department, eventually becoming its West Coast vp.

Lawrence is survived by his sister Kathleen Lawrence Toner; brother-in-law Stuart Toner; and nephew Adam Toner.

A memorial celebration with a reception to follow will be held at 1 p.m. on Aug. 18 at the Faith Presbyterian Church in Valley Village, Calif.