Freeform Marketing Chief Nigel Cox Hagen to Exit
Hagen helped with the cable channel's rebranding from ABC Family.
There's a change coming at Freeform.
Nigel Cox Hagen, the network's svp, marketing, creative and branding, is departing after two and a half years, The Hollywood Reporter has confirmed.
President Tom Ascheim announced the move in a memo sent out Tuesday. Hagen's time at the Disney-owned cabler dates back to October 2014, during which time he helped oversee the channel's rebranding from the family-focused ABC Family to Freeform and its focused on 20-something "becomers."
While Freeform is losing several original series in 2017 (Peabody winner Switched at Birth just wrapped a five-season run, and longtime hit Pretty Little Liars is in the midst of its final run), the cable channel has yet to launch any true breakouts in the same vein as PLL since becoming Freeform, with Dead of Summer and Recovery Road among those canceled after just one season.
The network's younger series include the recently renewed Shadowhunters, recently launched drama Famous in Love and Beyond, in addition ABC Family holdovers including Baby Daddy, Young & Hungry, The Fosters and Stitchers.
Freeform is preparing several big swings in the coming months. Tuesday evening will see the cabler venture into late-night with Truth & Iliza, which kicks off a six-episode trial run. The channel is also working with Marvel on two dramas: Cloak and Dagger and New Warriors.
Hagen previously served as evp, creative and consumer for VH1 Networks and before that, director of on-air promotion and graphic design at the since-shuttered G4. Hagen got his start at MTV in the early '90s and eventually helped launch offshoot MTV2.
Read the memo below:
It's with decidedly mixed feelings that I write to you today with the news that after almost three years our friend and colleague, Nigel Cox Hagen, has decided to move on.
As you know, he is an enormously talented and creative marketing professional. He's also lots of fun, innovative and has a prodigious knowledge of pop culture. We and I will be forever grateful to him for his many contributions to our company, including birthing our Freeform brand (and it was not an easy labor), leading the charge on our first three upfronts (each better than the last), launching innumerable shows with stunning and thoughtful campaigns, and being a true champion for his team and their work.
Nigel and I have been talking for the past few months about when and how to share the news about his decision. He wanted to get us through the upfront and get us set for the summer launches. Mission clearly accomplished and now we send him off to make something beautiful and extraordinary in his next adventure. I for one look forward to seeing what he creates.
Nigel will be with us in the office for the next couple of weeks and then will be advising me for a while. In the interim we will be moving quickly to find someone great to fill Nigel’s role. I hope to be back to you soon with news.
Please join me in thanking Nigel virtually. We will have a proper send-off soon.