Fremantle survey says: Take 'Feud' to China

Partnership to produce 150 episodes of 'Family Fortune'

CANNES -- China soon will be playing the Feud.

FremantleMedia is hammering out a deal in Singapore to take "Family Feud" to the territory as a co-production with a Chinese partner, regional managing director Patrick Schult said Wednesday.

The partnership will produce about 150 episodes, which are intended for syndication to second-tier TV stations across China, dropping "Feud" from the title and calling it "Family Fortune" instead.

Schult, who declined to name the Chinese company working with FremantleMedia's Asia production division, said that the Chinese version of the show will begin taping in Beijing before year's end.

Historically, Chinese media officials have been critical of reality TV and game shows, blocking efforts at other imports of the formats.

However, Fremantle also is negotiating a second China season of sports reality show "Soccer Prince," which drew more than 130 million viewers to its first season on provincial television leader Hunan TV. The series' first season ended without incident just before Christmas.

"Family Feud" was the first format FremantleMedia brought to Asia in the 1990s.