Fremantle takes on 'H20' for Eastern Europe

Buys licensing rights to Aussie mermaid series from ZDF

COLOGNE, Germany -- FremantleMedia Licensing Germany has picked up exclusive licensing rights for Eastern Europe to popular Australian mermaid series "H20 -- Just Add Water" from sales group ZDF Enterprises.

The series, in which three teenage girls acquire the power to become mermaids, has been a hit throughout Western Europe, airing on such channels as ZDF in Germany, France 2 in France, Mediaset in Italy and Antena 3 in Spain. Nickelodeon picked up the show for its U.S. channel in March.

FLG also said it has merchandising deals set to close for the property in Bulgaria, Hungary, Ukraine, Slovakia and the Czech Republic.