FremantleMedia Launches Digital and Branded Entertainment Division

Keith Hindle P

Keith Hindle will serve as CEO of the operation, tasked with leading the global digital charge for the TV giant.

LONDON – TV giant FremantleMedia has appointed Keith Hindle as CEO of its newly created digital and branded entertainment division.

Based in New York, Hindle will be tasked with steering the digital and branded entertainment strategy for FremantleMedia around the world.

STORY: Fremantle and Record German Performance Lift RTL Group's Year-End Results

He will report to FremantleMedia CEO Cecile Frot-Coutaz and takes up a seat on the company’s operating board.

Formerly CEO of Americas at FremantleMedia’s Enterprises arm, Hindle will look to lead FremantleMedia’s multi-platform business worldwide, with functional responsibility for all digital, sponsorship, social media and YouTube activity, including the company’s original content channels, along with apps, second-screen extensions and online gaming.

Hindle will work closely with digital and sponsorship teams in FremantleMedia’s local territories, and will also sit on the operating boards of FremantleMedia’s gaming company Ludia and its transmedia company 

STORY: Martha Stewart Living, FremantleMedia Partner on Lifestyle Projects for TV, Digital

Frot-Coutaz said the creation of the company's digital and branded entertainment function and Hindle's hire "underlines our clear focus on furthering FremantleMedia’s position in this space."

Hindle described his fresh role as "a very exciting opportunity to be at the forefront of FremantleMedia’s ambitions in digital and branded entertainment."

In his previous role, Hindle developed, set and implemented a strategy for FremantleMedia Enterprises’ Americas businesses, which included operations in the USA, Canada, Brazil, Latin America and the Caribbean.