FremantleMedia names new Nordic head

Daniela Matei is CEO Nordic, Eastern Europe, Balkans

LONDON -- FremantleMedia has hired former ProSieben Sat 1 executive Daniela Matei to become the producer/distributor's debut CEO, Nordic, Eastern Europe and The Balkans, with a brief to bulk up local production and licensing in the region, it was announced Wednesday.

Reporting to the reality producer/distributor's Asia Pacific and Europe head, Simon Spalding, Matei will oversee all FremantleMedia's development and production operations in countries in the Nordic, Eastern European and Balkan regions, taking charge of production businesses in Denmark, Sweden, Finland, Poland and Croatia, as well as format licensing operations in Norway, Russia, Czech Republic and Slovakia.

She will look to build and extend FremantleMedia's presence and develop strategic relationships with broadcasters and producers, taking up the reins Feb. 1.

Prior to joining Fremantle, Matei was most recently senior vp, production and development at Germany's Prosieben Sat1 Media, where she managed international production and expanded the company's formats catalog.

"Daniela has an impressive track record of success in the television industry, with strong production and management experience and an excellent understanding of the Nordic, Eastern European and Balkan regions," said Spalding.