French ad market up 7.4% in '06


PARIS -- Total advertising revenue in France for all combined media (TV, press, radio, billboards and film) in 2006 came to €13.2 billion ($17.3 million), an increase of 7.4% compared with 2005, according to annual figures published by the Yacast agency.

Television remained the clear advertising leader, with TV spots earning a total of € 5.9 billion ($7.7 million) in revenue, an increase of 6% compared with 2005.

While advertising on the main terrestrial channels continues to dominate the sector with €5.5 billion ($7.2 billion), an increase of 5.5% from the year prior, investment in cable and satellite channels increased 12.5% to €429 million ($558.7 million), good for 7.3% of the total TV market.

Radio accumulated nearly €3 billion ($3.9 billion) in ad revenue, a 5.4% jump from 2005, and print formats accounted for €4.2 billion ($5.5 billion), an increase of 10.7%.

Publicity spots also were more evident on the big screen, with movie theater ads jumping 13.7% to a total of €202.7 million ($263.7 million). In the second trimester alone, ad revenue shot up 27.9%, due in part to the release of blockbusters "Camping," "OSS 117: Cairo, Nest of Spies," "The Da Vinci Code" and "Ice Age 2." Nearly 3 billion ads were aired or printed in 2006 in all formats, an increase of 4.6%.