French Montana, DJ Drama Feel the Burn at Reebok Industry Workout
Burn, baby, burn.
French Montana, DJ Drama and celebrity trainer Lita Lewis joined Reebok in West Hollywood Wednesday for a high-profile workout event at the Reebok Lounge. The Los Angeles event brought fitness and music industry influencers together to take part in an exhausting, bootcamp-style workout led by Lewis. (Billboard served as the official media partner of the event.)
Billboard talked to Montana, Lewis and DJ Drama before the event kicked off to get a sense of their various regimens and what it means to join Reebok on a one-of-a-kind event like this. Watch the interviews below.
"I try to do things outside of hip-hop. I'm just taking it to a whole 'nother level," Montana told us before the workout began. And Lewis did her best to take the New York emcee's heart rate to a new level during the hourlong regimen. Montana kept pace with the fitness expert through the workout, performing for the occasion in his newly gifted Reebok uniform, matching the rest of the sweating exercise corps.
Throughout the ceaseless series of squats, jumps, lunges, jumping jacks, pushups and more, it looked like everyone was feeling the burn. At the end, when asked how he held up through the workout, Montana said, "It f—ed me up." Mission accomplished.