French shows take smaller piece of the pie
EmptyCANNES -- European and Canadian TV viewers weren't as hungry for French small-screen fare in 2007, with 110 million viewers tuning in to Gallic programs in Germany, Spain, Italy, the U.K. and Quebec, down from last year's 130 million viewers for 160 shows.
TV France International and France's national film body, the CNC, have released their seventh annual figures for French programs broadcast abroad in collaboration with Mediametrie/Eurodata TV, which analyzed the performances of 162 French programs seen across the globe from September 2006 to June 2007.
The German market proved its love for French programs with more than 43 million viewers tuning in to the 41 Gallic programs broadcast in the territory.
"Le Petit Roi Macius" took a 31.2% market share on the KIKA network and "The New Adventures of Lucky Luke" saw a 31.8% share on Super RTL.
In Quebec, "Tout le Monde en Parle" has become a "cult" hit, according to TVFI, and "Les Mysteres de Kyys la Chamane" took a 24.4% market share on Radio Canada. More than 5 million Quebecois watched the 32 French programs broadcast.
In Spain, more than 22 million people watched the 31 French programs offered on the country's six major networks and six regional channels.
"USA: L'or des Pauvres" saw an 18.8% market share on TV3 and animated hit "Code Lyoko" took a huge 46.7% share on TV Galicia.
Fictional series "Dolmen" proved popular in Italy, with a 9.1% market share on Rete 4, and "Madame de Pompadour" took a 17.7% share in the same time period on Rai 1.
Animated French series were all the rage in the U.K. last year, with "Corneil & Bernie" capturing a 20.7% market share and "Zombie Hotel" 18.3%. More than 10 million Brits caught up with the 24 French programs broadcast in that territory.