Serena Williams, Tobey Maguire, Salma Hayek to Serve on Inaugural Frieze L.A. Host Committee (Exclusive)

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The influential London-based art fair launches its first West Coast event in February with director Bettina Korek, Hollywood backers led by Endeavor CEO Ari Emanuel, art-world supporters from Eli and Edythe Broad to new MOCA director Klaus Biesenbach, and more than 70 exhibitors — including Gagosian, David Kordansky and Spruth Magers.

Los Angeles' top art collectors and aficionados have been eager for details of the inaugural Frieze L.A. since it was announced in February. Today, organizers reveal both the Hollywood-heavy host committee and the gallery list for the first West Coast iteration of the contemporary art fair that launched in London 15 years ago and in New York in 2012.

The host committee of 50-plus individuals and couples (listed in full below) includes Tobey Maguire, Serena Williams and husband Alexis Ohanian and Salma Hayek Pinault and Francois-Henri Pinault among other "collectors, patrons and civic leaders based in Los Angeles as well as international entrepreneurs and philanthropists, who serve on the boards of Los Angeles museums or spend significant time in Southern California," according to a letter that Frieze L.A. director Bettina Korek sent this morning to those participating.

"The intention was to form a community around the fair with a combination of people who let me know how excited they were," Korek tells THR of the mix, "and who are actively involved in the contemporary art and the philanthropic landscape of L.A."

Industry figures on the list of course include Ari Emanuel, who helms Endeavor (Frieze's largest investor) and helped tout the event at a Chateau Marmont breakfast in April, as well as Paramount CEO Jim Gianopulos (Frieze LA will take place on his studio's lot). UTA's Jim Berkus; Brian Grazer; Gersh Agency's David Gersh; eOne's Mark Gordon; producers Maria Arena Bell and William Bell; Guess and Marciano Art Foundation co-founder Maurice Marciano; Michael Ovitz, together with shoe magnate Tamara Mellon; Gelila Assefa Puck (wife of star chef Wolfgang) and philanthropist Nicolas Berggruen, the "homeless billionaire" who settled in L.A. in 2017, also are among the hosts.

On the art-world side, the committee includes The Museum of Contemporary Art's new director Klaus Biesenbach; LACMA director Michael Govan and wife Katherine Ross; Hammer Museum director Ann Philbin and her wife, Natural History Museum of Los Angeles' Cynthia Wornham; and collectors and museum founders Maja Hoffman, Eugenio Lopez, Dasha Zhukova, Beth Rudin DeWoody and Edythe and Eli Broad.

These are the folks "who will help support the launch of the fair and all it will catalyze across Los Angeles this February," Korek wrote in her email to the committee. "My objective is for Frieze Los Angeles to become an annual moment — one that galvanizes our diverse art communities and encourages the growth of a sustainable network of support," she continued. "Los Angeles is already on the map as an arts capital, but it is long overdue to have its own spot of this kind on the international calendar."

Among the fair's nearly 70 exhibitors (the full list will be available later today on Frieze’s site), about one-third are homegrown L.A. galleries, the rest headquartered in other major art cities — notably New York and London — and countries as diverse as Brazil, France, Lebanon, Switzerland, Austria, Japan, Italy, South Korea, Mexico and Germany.

David Kordansky — whose eponymous gallery in L.A.'s Edgewood will be among the exhibitors — says "it's a thoughtful and strategic move to bring this world-class fair to Los Angeles." His gallery joins such established locals as Blum & Poe, LA Louver, Mark Selwyn Fine Art, Regen Projects, Susanne Vielmetter Los Angeles Projects, Francois Ghebaly, Night Gallery, Kayne Griffin Corcoran and The Box. Younger L.A.-based exhibitors include Chateau Shatto, Hannah Hoffmann Gallery, Commonwealth and Council, Freedman Fitzpatrick, The Pit, Park View/Paul Soto and Parker Gallery. As with the London fairs, Frieze LA will facilitate participation of the newer galleries by asking bigger galleries to partially subsidize fair fees.

Some of the exhibitors based outside of L.A. already boast large local spaces, including Spruth Magers (founded in Germany), Gagosian (New York), Hauser & Wirth (London), Matthew Marks (New York) and most recently Tanya Bonakdar (New York). Jeffrey Deitch, the former MOCA director with a long career as an art dealer in New York, who'll open a 15,000-square-foot exhibition space in Hollywood at the end of this month, is on the list, as are Sadie Coles HQ; Marian Goodman Gallery; kurimanzutto; Levy Gorvy, Lisson Gallery; Luhring Augustine; Pace; Jack Shainman Gallery; Stuart Shave/Modern Art, London; Galerie Thaddaeus Ropac; and White Cube.

Many of those galleries with storefronts in other global art cities have rarely if ever had occasion to showcase their artists to Hollywood's passionate and growing community of collectors.

"There are a number of [L.A.] collectors who are not able to travel to collect or to frequent the schedule of art fairs globally due to their work schedule in TV and film in particular," says Kordansky. The major art fairs in early fall in London and Paris, in December in Miami, in spring in Asia and in early summer in Switzerland — all magnets for serious collectors — are often unfeasible for entertainment pros on tight production schedules. Frieze L.A., he adds, will be "an opportunity to engage these individuals, and these collectors, in their own back yard."

FRIEZE LA HOST COMMITTEE
Carol and David Appel
Maria Arena Bell and William Bell
Rebecka Belldegrun
Allison and Larry Berg
Nicolas Berggruen
Jim Berkus
Klaus Biesenbach
Jackie and Irving Blum
Eli and Edythe Broad
Moises and Paty Cosio
Ronnie Sassoon and James Crump
Suzanne Deal Booth
Rosette Varda Delug
Mandy and Cliff Einstein
Ariel Emanuel
Tania and Fares Fares
Mayor Eric Garcetti
Susan and David Gersh
Jim Gianopulos
Erika Glazer
Mark Gordon
Katherine Ross and Michael Govan
Veronica and Brian Grazer
Joanne Heyler
Maja Hoffmann
Pamela J. Joyner
Lilly Tartikoff Karatz and Bruce Karatz
Agnes and Edward Lee
Eugenio Lopez
Tobey Maguire
Maurice Marciano
Pamela and Jarl Mohn
Peter Morton
Angella and David Nazarian
Dominic Ng
Eileen Harris Norton
Serena Williams and Alexis Ohanian
Sybil Robson Orr and Matthew Orr
Tamara Mellon and Michael Ovitz
Jean Pigozzi
Salma Hayek Pinault and Francois H. Pinault
Gelila Assefa Puck
Kaayla and Steve Roth
Beth Rudin DeWoody
Chara Schreyer
Alan Hergott and Curt Shepard
V. Joy Simmons
Grazka Taylor
Taylor Thomson
Maria Hummer-Tuttle and Robert Holmes Tuttle
Ann Philbin and Cynthia Wornham
Dasha Zhukova

FRIEZE LA EXHIBITORS
303 Gallery, New York
Miguel Abreu Gallery, New York
Acquavella Galleries, New York
Altman Siegel, San Francisco
Blum & Poe, Los Angeles
Tanya Bonakdar, New York
The Box, Los Angeles
Chateau Shatto, Los Angeles
Sadie Coles HQ, London
Commonwealth and Council, Los Angeles
Thomas Dane Gallery, London
Massimo De Carlo, Milan
Jeffrey Deitch, New York
Anat Ebgi, Los Angeles
Freedman Fitzpatrick, Los Angeles
Gagosian, New York
Francois Ghebaly, Los Angeles
Marian Goodman Gallery, New York
Alexander Gray Associates, New York
Greene Naftali, New York
Hauser & Wirth, London
Herald St, London
Hannah Hoffman Gallery, Los Angeles
Gallery Hyundai, Seoul
Taka Ishii Gallery, Tokyo
Casey Kaplan, New York
Karma, New York
Karma International, Zurich
kaufmann repetto, Milan
Kayne Griffin Corcoran, Los Angeles
Tina Kim Gallery, New York
David Kordansky Gallery, Los Angeles
Kukje Gallery, Seoul
kurimanzutto, Mexico City
LA Louver, Los Angeles
Lehmann Maupin, New York
Levy Gorvy, New York
Lisson Gallery, London
Luhring Augustine, New York
Matthew Marks Gallery, New York
Mendes Wood DM, Sao Paulo
Metro Pictures, New York
Victoria Miro, London
The Modern Institute, Glasgow
Night Gallery, Los Angeles
OMR, Mexico City
Pace Gallery, New York
Maureen Paley, London
Park View/Paul Soto, Los Angeles
Parker Gallery, Los Angeles
Perrotin, Paris
The Pit, Los Angeles
Galerie Eva Presenhuber, Zurich
Almine Rech Gallery, New York
Regen Projects, Los Angeles
Galerie Thaddaeus Ropac, Salzburg
Salon 94/Salon 94 Design, New York
Esther Schipper, Berlin
Marc Selwyn Fine Art, Los Angeles
Sfeir-Semler, Beirut
Jack Shainman Gallery, New York
Stuart Shave/Modern Art, London
Societe, Berlin
Spruth Magers, Berlin
Vermelho, Sao Paulo
Susanne Vielmetter Los Angeles Projects, Los Angeles
White Cube, London
David Zwirner, New York