Fuji expands overseas production, sales

Expanding global presence as local market shrinks

TOKYO -- Fuji TV, the most-watched Japanese network for the last six years, is ramping up its overseas activities with a new Worldwide Production and Sales Division.
The new section, to be part of the Programming and Production Dept., will focus on co-pros, co-development, globally-targeted scripted programming, and format sales.
The division will be headed up by Akihiro Arai, who has been behind a number of hit Fuji shows.
“During my years producing entertainment shows, I had been involved first-hand in developing hundreds of original formats. There were even more that never saw the light of day,” said Arai in a statement. “I welcome wholeheartedly the chance to tap into the wealth of ideas and know-how I’ve accumulated over the years to open doors to new business opportunities on a worldwide level.”
Fuji has had international success with its formats including “Iron Chef” and “Hole in the Wall.”

Japanese companies across the entertainment spectrum are attempting to raise their presence abroad in the face of a tough domestic market that will likely shrink further as the population falls.