YouTube Network Fullscreen Launches in Canada
The media company, led by George Strompolos, has pacted with the CBC to develop and produce digital content using local creators.
Fullscreen has expanded into Canada.
The digital media company, known for its 70,000 YouTube and online talent, has inked a multi-year deal with the CBC, Canada's public broadcaster, to develop a Canadian-based multichannel network. Terms of the partnership were not disclosed, but digital content will be produced and distributed to the CBC's TV network and digital channels, and to social video platforms like YouTube, Vine, Snapchat and Instagram.
Fullscreen will bring to the CBC around 2,000 Canadian YouTubers, Viners and other digital creators it already works with. And the U.S. partner will pull from the CBC resources to target Canadian advertisers for sponsorship opportunities and content integrations.
20th Century Fox is already working with the CBC|Fullscreen platform to back its release of The Martian on Oct. 2. "With CBC|Fullscreen (Creator Network), we're building a new model in the Canadian marketplace that puts the next generation of talent at the core of linear and digital entertainment in collaboration with one of the most respected broadcasters in the world," Fullscreen president Ezra Cooperstein said Wednesday in a statement.
Launching the Canadian outpost follows Fullscreen selling a majority stake to The Chernin Group and AT&T's Otter Media last year. The U.S. media group is also following Collective Digital Studio and lifestyle MCN Kin Community into Canada after those digital companies earlier opened operations north of the border.