FXX Inks Deal to Broadcast Creative Arts Emmys

The younger-skewing network, which launches Sept. 2, will carry the awards show formerly carried by the Reelz Channel for the next three years.

Although it’s still more than a month away from its launch, FXX network already has landed its first big event.

The forthcoming cable net, which will bow Sept. 4, has inked a three-year deal with the Academy of Television Arts & Sciences to broadcast the Primetime Creative Arts Emmy Awards. The move comes as DVR-proof water-cooler programming grows increasingly appealing in a ratings-challenged landscape. 

The awards show, which will be taped Sept. 15 to air Sept. 21 at 9 p.m., once again will be produced by Spike Jones Jr. This will be Jones' 19th year on the job. Reelzchannel was the kudofest's previous home.

"The Creative Arts Awards and Spike Jones Jr. have become somewhat synonymous, and we couldn’t be happier to have him back as the producer of this year’s awards,” said Alan Perris, who now serves as consultant to Television Academy chairman Bruce Rosenblum, in a statement announcing the news Thursday. “We also are very excited to be working with the new FXX Network to carry this year’s awards as we celebrate the excellent work of the many different artists and professionals working in television.”

Added Chuck Saftler, president of program strategy and COO of FX Networks: “We are very proud that FXX will be broadcasting the Creative Arts Emmy Awards this year. It’s not often enough in our business that the spotlight shines on the creative community working on camera and behind-the-scenes of our best and brightest television shows. It’s a privilege to be part of their Emmy ceremony.”

FXX is designed to capture the 18-to-34 demo, and will launch in 74 million homes. In addition to FX’s suite of younger-skewing comedies, including It's Always Sunny in Philadelphia, The League, Legit and now nightly talk show Totally Biased With W. Kamau Bell, the new network will be home to Danny McBride-produced animated comedy Chozen.