G4 to air Boost gaming event


NEW YORK -- Comcast's G4 network said Monday that it has secured the exclusive TV rights to the 2007 Boost Mobile MLG Pro Circuit, a Major League Gaming competition.

The hour-long broadcasts will start on Nov. 16 at 11 p.m. ET and will air every Friday. The shows will feature the gaming competitions as well as behind-the-scenes features about the professional gamers.

Said G4 president Neal Tiles: "The gaming competitions are a natural extension of G4's leading games coverage and illustrate our dedication to giving our young male audience the widest breadth of high-quality content possible."

The Boost Mobile Pro Circuit is a six-city tour of professional gaming competitions. The final was held earlier this month in Las Vegas.

Last year, NBC Universal's USA Network broadcast the Boost Mobile MLG Pro Circuit.