Gaga Manager Teams With Industry Vets For Atom Factory Licensing

Lady Gaga's manager Troy Carter joins her label head Vincent Herbert, production team The Co-Stars and music supervisor Paul Stewart for new business venture.

Music manager Troy Carter, who counts Lady Gaga as his No. 1 client, executive Vincent Herbert, president  of Streamline Records, Gaga's label home, music supervisor Paul Stewart and the multi-platinum producing team The Co-Stars have teamed for Atom Factory Music Licensing (AFML), a music licensing, clearance and supervision company based in Culver City, Calif. 

AFML launches with music supervision credits on movies such as Hustle & Flow, 2 Fast 2 Furious, the Barber Shop series and Gotti’s Way, as well as cues on TV shows like “CSI: NY,” “Kourtney & Khloe Take Miami,” and “Keeping Up with the Kardashians,” among others. 
In partnering and combining their long list of credits, the team will look to secure cost-effective fees and the best terms and conditions that range from small independent productions to blockbuster films. 
In addition to Atom Factory Music Licensing, the founders each operate existing music ventures including Atom Factory, LLC, Atom Digital, LLC, Coalition Media, LLC, Streamline Records, Next Thing and Van Nuys Records among others, all of which will continue to operate.