Wonder Woman Wears Reebok Now
Gal Gadot is the brand's newest ambassador.
The Reebok family just got a little more fierce.
On Thursday, the brand announced Wonder Woman herself — Gal Gadot — as the company's newest face. She joins fellow ambassadors that include Gigi Hadid, Ariana Grande and Lil Yachty.
Like Hadid, Gadot has an athletic background, meaning she knows a thing or two about workout gear that can handle everything from a sweaty spin session to an Israel Defense Forces combat class. (She was an instructor in her home country of Israel for two years, after all.)
"Working out has always been a big part of my life," said Gadot in a release, "especially with having a mother who was a PE teacher, I was exposed to an active lifestyle from an early age. … Through fitness, I have found that I gain strength, endurance and confidence, and I couldn't imagine a better partner than Reebok to join me on this journey."
The 32-year-old, who will star in the 2019 Wonder Woman sequel, embodied the brand's "Be More Human" tagline in her first campaign, photographed by Collier Schorr. She wears the women's training collection in images meant to capture the "physical, social and mental" aspects of fitness.
"[Gadot's] relentless spirit and natural leadership have already captivated and inspired millions, and we believe that this is just the starting point," said Todd Krinsky, general manager of performance business unit at Reebok, in a release. "Through fitness we know that we have the power to change lives, and we are elated to have such a powerhouse in our corner to tell this story with."
So now you know: Wonder Woman doesn't just wear star cuffs and thigh-high boots. She also wears Reebok.