Kit Harington Is the New Face for Jimmy Choo Men's Collection

Matt Sayles/Invision for Academy of Television Arts & Sciences/AP Images

The "Game of Thrones" actor will front the campaign for the label's men's pieces.

Kit Harington has been named the face of Jimmy Choo's new men's collection.

The Game of Thrones actor will appear in ads for the label's men's collection for its shoes, bags, its first men's fragrance, Jimmy Choo Man, and its first men's sunglasses collection, in partnership with Carrera.

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"Kit perfectly embodies the Jimmy Choo man," said Sandra Choi, Jimmy Choo's creative director, in a statement to Vogue UK. "He has a natural and alluring masculinity and an effortless sense of style. His cool attitude and smouldering sensuality belie a true British gentleman."

"I was very excited to be chosen as the face for such a highly regarded brand and to play a role in defining who the Jimmy Choo man is," said Harrington.

Images from the campaign will be revealed in September.