Gaming and Lifestyle Brand 100 Thieves Expands Exec Team (Exclusive)

Jeremy Azevedo, Julie Van, Mark Rasoul
100 Thieves

Jeremy Azevedo, Julie Van, Mark Rasoul

Jeremy Azevedo is vp content, Julie Van is vp people and Mark Rasoul is vp marketing.

Lifestyle brand and gaming organization 100 Thieves has expanded its executive team with three new hires, the company revealed Thursday.

Mark Rasoul joins as vp marketing, having previously held the position of brand marketing director of Call of Duty esports at Activision Blizzard; while Julie Van leaves her post at Lucky Strike Entertainment to guide talent and culture as vp people; and digital media veteran Jeremy Azevedo joins as vp content.

"Mark has unparalleled brand experience in both apparel and gaming; we think he is going to be an incredible leader as we take 100 Thieves to the next level," said president and COO John Robinson, in a statement. "We’re experiencing record growth in 2020 and have a pipeline of exciting new projects for 2021 so we’re thrilled to have the talent and culture leadership of Julie as well as Jeremy’s vision and experience as we grow as an entertainment company."

Founded in 2017 by YouTube and Twitch personality Matthew "Nadeshot" Haag, the company expanded in January to include its 15,000-square-foot Los Angeles headquarters.

Bilingual Twitch streamer Neekolul joined the organization in July, while the company has created a competitive VALORANT esports team in addition to teams that compete in League of Legends, Fortnite and Counter-Strike, among many other games. Elsewhere, 100 Thieves hosts the Games for Equality tournament series.

Looking ahead, the organization will continue to develop new content and shows in 2021 under the guidance of the new exec team.