Gaming Organization 100 Thieves Signs With CAA (Exclusive)

100 Thieves Matthew "Nadeshot" Haag
100 Thieves

The Drake and Scooter Braun-backed group has nearly 1 million subscribers to its esports YouTube channel.

Esports organization and gaming-centric media brand 100 Thieves has signed with CAA.

The agency will work with 100 Thieves, known for its professional League of  Legends and Valorant teams, to expand its content business into new areas and will work with the company across representation areas, including digital content, talent, film, television and podcasts.

Founded by professional gamer Matthew "Nadeshot" Haag in 2017, 100 Thieves currently operates a YouTube channel with nearly 1 million subscribers, a growing merchandise business and several esports teams. Earlier this year, the company opened a 15,000-square-foot esports facility in Culver City. Its backers include Drake, Scooter Braun, Salesforce CEO Marc Benioff and Dropbox CEO Drew Houston.

CAA also recently signed superstar streamer Tyler "Ninja" Blevins for representation in all areas.