Gargotta going global at Col group


Tommy Gargotta has been upped to senior executive vp worldwide creative advertising at Columbia TriStar Marketing Group.

As part of Gargotta's expanded duties within the division, he will serve in an integral capacity on the global launch of tentpole films for the company and work closely with the studio's international marketing division. Before the promotion, he was involved solely in the creation and launch of domestic creative campaigns.

During his six years at the studio, Gargotta has developed ad campaigns for such Columbia Pictures releases as "Casino Royale," "Ghost Rider," "The Da Vinci Code," "Click" and "Gridiron Gang." He is developing materials for such upcoming projects as "Bond 22," "Angels & Demons," "Surf's Up," "Vantage Point," "Don't Mess With the Zohan" and "21."

CTMG president of creative advertising Josh Goldstine lauded Gargotta as "one of the best advertising executives working in the industry today." He added: "From his days editing trailers at some of the best agencies in town through his career guiding campaigns at Sony, there is no one like him when it comes to developing distinctive and memorable trailers and television spots and innovative and engaging one sheets and print campaigns. He is simply the best, and we are very proud that Sony is his home base."

Added Jeff Blake, chairman of worldwide marketing and distribution at the Columbia TriStar Motion Picture Group, "Our strength is the way we coordinate the marketing of our films on a worldwide basis, and I couldn't be more pleased that Tommy will take on a more active role with our global campaigns working closely with Paul Smith, Ignacio Darnaude and the international team."

Gargotta joined Columbia in March 2001 as senior vp creative advertising and has been responsible for leading the creative campaigns on such films as "Anger Management," "50 First Dates," "XXX," "Men in Black 2," "Panic Room," "S.W.A.T." and "Ali." Before Columbia Pictures, he was vp and creative director at Intralink Film Graphic Design. He also was chief editor at Trailer Park, a boutique film advertising agency in Los Angeles.
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