Gary Carter adds COO title at Fremantle

Creative strategist replaces Christian Schneider-Sickert

LONDON -- Fremantle Media has promoted its top creative strategist, Gary Carter, to the post of COO, replacing director of operations and strategy Christian Schneider-Sickert, who is leaving the company.

Carter, currently Fremantle Media's chief creative officer and president of creative networks, will add responsibility for strategy and business development, HR, communications and legal and business affairs to his creative portfolio.

He will retain oversight of Fremantle's all-important global format group, which acquires and develops formats for deployment around the world.

The South African-born executive trained as an actor at the University of Cape Town and worked in theater before moving to London and becoming an agent.

After joining Planet 24 in the mid-'90s, he ran the Los Angeles office and all the company's international business, including overseeing the international launch of "Survivor." He subsequently spent five years at Endemol, where he oversaw the rollout of "Big Brother" and licensed "Who Wants to Be a Millionaire" from Celador in 11 European markets.

Fremantle CEO Tony Cohen said Carter was an outstanding creative executive.

"Fremantle Media is a company where creativity is hugely valued and where we deliver on our partnerships with outside talent," Cohen said. "Gary has played a major role in developing the company's capabilities in this area. He will do an equally brilliant job in building Fremantle Media for the future in his new role."