'Geek' peak: Teen demo boosts CW


The season premiere of the CW's "Beauty and the Geek" was sitting pretty with teens and female teenagers Tuesday night, while CBS' "Big Brother" had a nice sendoff.

The two-hour season opener of "Geek" ranked first in primetime among teens (1.6 rating/6 share) and female teens (1.9/7), according to Nielsen Media Research. The CW also ranked first for the night in those demos and second among adults 18-34 (2.0/6) and women 18-34 (2.7/7), behind NBC.

It should be noted that the premiere's 18-34 average (2.0/6) was off 31% from the show's January bow, though "Geek," airing for the first time in the fall, kicked off the CW's 2007-08 season after a summerof repeats.

Among total viewers, "Geek" averaged 3.4 million. Meanwhile, "Big Brother" and NBC's "The Biggest Loser" were the biggest stars in primetime Tuesday.

"Big Brother" (8.7 million, 3.4/9 in adults 18-49) was the night's top show in viewership as well as the series' highest-rated telecast all season.

But matching it pound for pound was the two-hour episode of "The Biggest Loser" (7.9 million, 3.4/9), which beat "Big Brother" at 9 p.m. in viewership and the demo. "Biggest Loser" followed up on last week's strong premiere, up 6% week-over-week and up 14% in the demo and 12% in viewers compared with last year.

"Biggest Loser" gave NBC a big win in adults 18-49.

CBS' "Power of 10" (7.8 million, 1.9/6) gave the network the win in viewership, though "Biggest Loser" won in a walk in the demo. Further behind at 8 p.m. was ABC's "Just for Laughs" (6.8 million, 2.0/6).

ABC News' two-hour special "Elvis: Viva Las Vegas" (6.4 million, 1.8/5) didn't give ABC much to cheer about. Neither did Fox, settling for fourth place for the night with repeats of "House" (5.9 million, 2.0/6) and the new drama "K-Ville" (4.8 million, 1.6/4).

For Tuesday, NBC averaged 7.3 million viewers and a 2.9/8 in adults 18-49, ahead of CBS (8.1 million, 2.4/7), ABC (6.5 million, 1.9/5), Fox (5.3 million, 1.8/5) and the CW (3.4 million, 1.7/5).

Paul J. Gough reported from New York; Kimberly Nordyke reported from Los Angeles.