Gene Simmons to Pitch Social Media Translator

The KISS bassist is a business partner and spokesman for Ortsbo, the social media language translator.

TORONTO -- KISS bassist and reality TV star Gene Simmons is the new corporate pitchman for the social media language translator Ortsbo from Canadian interactive content producer Intertainment Media.

Toronto-based Intertainment said Simmons, who speaks five languages, including English, Hebrew, Hungarian, and German, has become a business partner and official spokesman for Ortsbo.

The tie-up is opportune: Intertainment recently received an unsolicited $30 million bid for the Ortsbo platform from a North American investment firm, which is now under review.

Ortsbo offers instant, real-time translation of conversations in over 50 languages on social media sites and chat rooms.