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Twentieth Century Fox on Tuesday unveiled the name and some new details of its planned $300-million theme park in Malaysia, the company’s first such project in the world.
At a press conference attended by the Prime Minister of Malaysia, Dato’ Sri Mohd Najib bin Tun Razak, executives from Fox and Malaysian partner Genting Malaysia said that the upcoming theme park, Twentieth Century Fox World, will comprise 25 rides and attractions — from media-based rides, thrill rides, dark rides, to children’s rides and water attractions. It will spread over 25 acres at the Resorts World Genting, a casino, hotel and amusement park complex located about an hour outside Kuala Lumpur.
“The creation of a world-class entertainment destination in a vital market like Asia is a landmark step in Fox’s global theme park strategy, extending our brand and engaging audiences in new and exciting ways,” said Greg Lombardo, vp global location based entertainment at Twentieth Century Fox Consumer Products.
Rides and attractions at the park will be based on 20th Century Fox blockbuster titles, including Ice Age, Rio, Alien vs. Predator, Planet of the Apes and Night at the Museum, among others to be announced at a later date.
“The opening of the first Twentieth Century Fox Theme Park at Resorts World Genting takes our rich history of storytelling to a whole new level and will provide an exceptional entertainment experience,” said Jeffrey Godsick, president of Twentieth Century Fox Consumer Products. “People from around the world will gather here in Malaysia to become part of the story and to experience the magic and adventure of their favorite Fox properties.”
Fox’s partner in the venture, Genting Malaysia, is one of the country’s top leisure and hospitality corporations, listed on Bursa Malaysia with approximately $7.7 billion in market capitalization. The company is investing $300 million in Twentieth Century Fox World as an addition to its Resorts World Genting destination, which is home to Malaysia’s only casino and has been in operation for the past 35 years.
Genting also owns and operates Resorts World Casino New York City, Resorts World Bimini and casinos in the U.K.
Gambling is technically illegal in Muslim-majority Malaysia, but the country allows non-Muslims and international visitors to bet at the Genting casino, on horse racing and in the national lottery.
“Having the distinction of being the first of its kind in the world, Twentieth Century Fox World will be built on a grand scale that consists of unique and creative concepts featuring more than 25 rides and attractions of a cinematic nature,” said chairman and chief executive of Genting Malaysia, Tan Sri Lim Kok Thay. “The theme park will definitely pave the way for continued growth of Resorts World Genting with a next-level family entertainment experience which will attract tourism dollars to Malaysia.”
The two companies said the park will target families and adults. They aim to lure in strong numbers from both within Malaysia and across Southeast Asia and China, as tourism numbers in the region continue to climb.
While Twentieth Century Fox World is under construction, Resorts World Genting also is undergoing a full refurbishment and upgrade. The resort and theme park are scheduled to co-launch in 2016.
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