Paul Haggis at Brioni Opening - P 2012
Getty ImagesAcademy Award-winning filmmaker Paul Haggis helped host the grand re-opening of luxury menswear boutique, Brioni on Rodeo Drive that benefitted the Artists for Peace and Justice foundation.
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Ten percent of the night’s proceeds were dedicated to the APJ, a non-profit organization founded by Haggis that is committed to supporting communities in Haiti through education and health programs.
Haggis, who has written for shows like Walker, Texas Ranger and Academy Award-winning films Million Dollar Baby and Crash enlisted numerous A-list celebrities such as Gerard Butler, Ben Stiller and Olivia Wilde as members of his Board of Directors.
“They saw what we were doing with Haiti and were impressed,” Haggis told The Hollywood Reporter on how his partnership with Brioni emerged. “They didn’t ask for anything. They said, we see what you’re doing and we want to help.”
Brioni’s suits hold a long history in Hollywood having been worn by Kirk Douglas, Donald Trump and Clark Gable. Their label is the official suit of James Bond, one of the worlds most recognizable and always impecably dressed secret agents.
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“We really believe in APJ and what they’re doing,” Todd Barrato, president of Brioni, said. “We’re excited to announce about what we’re going to do together in the very near future.”
The timeless and elegant new store features ready to wear suits surrounded by gold toned cages, and a private fitting area for their high-profile guests on the second floor. The structure is part of their latest concept design that is being rolled out nationwide and across the globe.
E-mail: Shannon.Ma@thr.com; Twitter: @HelloShannonM
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