Relativity Media has held 415 screenings across the U.S. for the R-rated film, featuring real Navy SEALs as a fictionalized unit on a mission to recover a kidnapped CIA agent, since picking up the $18?million budgeted movie in October for about $13 million (with a commitment to spend $30 million on marketing).
Courtesy Relativity MediaOn the heels of a No. 1 weekend at the box office, FX has closed a deal for the TV rights to Relativity’s Act of Valor.
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The government-endorsed film featuring real-life Navy SEALs took the weekend crown with a $24.7 million opening. Valor, produced by the Bandito Brothers, was responsible for leading another boom weekend at the domestic box office with revenues up more than 25 percent from the previous year.
This deal marks the sixth No. 1 box office film for which the News Corp.-owned cable network has secured the commercial television premiere rights this year. Sony’s The Vow; Universal’s Contraband and Fox’s Chronicle are among the other chart-topping movies FX has nabbed.
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In addition, the network has locked in This Means War, Red Tails and Wanderlust, among other titles that will supplement a slate that includes such series as Sons of Anarchy, Justified and It’s Always Sunny in Philadelphia.