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British network ITV has recruited Man v. Food’s Adam Richman to head up its newly commissioned summer series, BBQ Champ.
The five-part show, announced on Thursday, will see the U.S. TV host joined by a team of contenders who will compete against one another — and the somewhat unpredictable British weather — to be crowned the first BBQ Champ.
“As an American who has come to truly love the U.K., I’m overjoyed to see the U.K. embracing BBQ,” said Richman in a statement. “Not just eating ‘cue, but crafting it, creating it and pushing themselves to make the best and be the best. And we are looking for the best to be our BBQ Champ!”
The show marks the first newly announced TV project with Richman since last year’s social controversy that saw his Travel Channel show Man Finds Food pulled after he launched an expletive-laden rant against several Instagram users. It eventually aired in the U.S. in April of this year.
BBQ Champ was commissioned by ITV’s director of entertainment and comedy, Elaine Bedell, and commissioning editor of entertainment, Kate Maddigan. It will be a co-production by Whizz Kid Entertainment and Richman’s production company County of Kings.
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