Adrian Grenier Stars in Buffalo Jeans Campaign

Before Adrian Grenier starts promoting his much-anticipated Entourage film, which hits theaters in June, the actor is busy starring in his first-ever U.S. fashion campaign for Buffalo Jeans.

Grenier, who poses alongside wildlife photographer Amber Arbucci in the black-and-white images, is also working with Buffalo to produce his documentary, 52: The Search for the Loneliest Whale, through the denim brand’s Blank Check Series, a program that helps visionaries, influencers, performers and artists fund engaging multidimensional content. Macklemore & Ryan Lewis previously collaborated with Buffalo to help launch the program.

“I got really excited to work with Buffalo, particularly because they were interested in my creative input,” Grenier told WWD. “I would never want to be ‘the model guy,’ but I really was very excited they actually wanted to do something beyond a fashion campaign.” If his acting career doesn’t work out, we’d be just fine as seeing him as “the model guy.”

Check out the video campaign of Grenier and Arbucci below.