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Russell Simmons’ All Def Digital has struck a deal with the Fusion cable network to air a one-hour version of the All Def Movie Awards on Sunday night, Feb. 28, positioning the newly created awards show as a hip-hop alternative to the Oscars.
Under terms of the five-year deal, Fusion will air a one-hour highlight program spotlighting the new awards show — which takes place Feb. 24 at the TCL Chinese Theaters in Hollywood — on its cable network, as well as on the social and digital networks belonging to Fusion and ADD, including Fusion’s Snapchat Discover channel. The broadcast will air at 7 p.m. on Feb. 28 and will be repeated throughout the night.
That puts the broadcast up against ABC’s live broadcast of the 88th Oscar Awards and means Disney/ABC will also have a stake in the alternative programming, as Fusion is a joint venture between Univision and Disney/ABC.
In announcing the new awards show, Simmons, ADD founder and chairman, said, “The All Def Movie Awards are not the Black Oscars, but they could be.”
Tony Rock — whose brother Chris Rock is hosting the Oscars — is serving as master of ceremonies at the All Def Movie Awards, just as he does for All Def Comedy Live. The contenders for the new show’s best picture prize are Beasts of No Nation, Chi-Raq, Concussion, Creed, Dope and Straight Outta Compton — and the winner will be chosen by an online vote of the general public at http://bit.ly/AllDefMA, which ends at midnight on Feb. 23.
The broadcast partnership was announced today by Simmons and Isaac Lee, CEO of Fusion and chief news and digital officer of Univision.
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