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Alvin and the Chipmunks: Chipwrecked from Twentieth Century Fox Home Entertainment topped the national home video sales charts the week ending April 1, The film is the third installment in the hugely successful franchise of CGI/live-action features based on animated characters created for a 1958 novelty record.
The film grossed $132 million in domestic theaters, significantly less than its two predecessors, both of which made more than $200 million. But that’s still a tidy sum, and Fox marketers can take pride in the fact that Chipwrecked bumped Disney’s The Muppets from the No. 1 spot on both the Nielsen VideoScan First Alert chart, which tracks overall disc sales, and Nielsen’s dedicated Blu-ray Disc sales chart.
The Muppets finished its second week in stores at No. 3 on both charts, behind Universal Studios’ Hop, an Easter Bunny family film that finished its second week in stores at No. 2. Hop debuted at No. 3 on both charts the prior week but was released on a Friday instead of the traditional Tuesday, so its first-week sales tally only consisted of three days rather than six.
A second new release, Warner’s Extremely Loud & Incredibly Close, debuted at No. 4 on First Alert and No. 5 on the Blu-ray Disc chart. The 9/11-themed drama about a boy who lost his dad in the World Trade Center attack earned just under $32 million in theaters. Its cast include Tom Hanks, Sandra Bullock and Max von Sydow.
The top three on Home Media Magazine’s weekly rental chart haven’t changed from the prior week: Sony Pictures’ The Girl With the Dragon Tattoo at No. 1, Universal Studios’ Tower Heist at No. 2 and Sony Pictures’ Jack and Jill at No. 3.
Both of last week’s high-profile new releases, Alvin and the Chipmunks: Chipwrecked and Extremely Loud & Incredibly Close, are from studios that delay the availability of new releases at select rental outlets by 28 days or more. Extremely Loud nevertheless debuted at No. 15 on the rental chart, as Redbox has not agreed to Warner’s program and supplies its vending machines with copies purchased at retail.
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