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Anyone who has ever shopped for clothes online knows that the worst part of the whole experience is discovering that — surprise! — whatever you ordered looks infinitely better on the model — that person whose entire profession is based on their natural knack for looking good in clothes — than it will ever look on you. Then comes the dreaded return process, followed by the constant refreshing of your bank account to see if your precious dollars have been returned. (No? That part’s just me?)
But such woes are now a thing of the past. Amazon, solver of such First World problems, has just unveiled their new Prime Wardrobe programs, which allows Prime customers who pay $99 per year for membership to choose three or more pieces across clothes, accessories and shoes — all at no additional cost, plus free shipping — to try at home for seven days. Should you find that your picks are not up to par, simply drop off the box at a UPS location or schedule a free pick-up. Is it any wonder that brick-and-mortar retail is suffering?
But that’s not all — there are also savings involved! Keep three or four items to save 10 percent off your purchase, and keep five or more for savings of 20 percent. According to Amazon, more than one million items for men, women and children are included in the program, including pieces by Adidas, Levi’s, Theory, Hugo Boss, Milly, Lacoste and more. The program is similar to Stitch Fix’s home try-on program, though at Stitch Fix, the goods are selected by a personal stylist.
Since Amazon’s break into the luxury grocery sphere with last week’s $13.7 billion acquisition of Whole Foods, which was announced on the same day as Walmart’s acquisition of men’s retailer Bonobos, fashion retail has been the next hot topic of conversation as the Seattle-based company seeks total retail world domination. With the Prime wardrobe program, it’s one step closer.
The retail giant’s other initiatives into the fashion space include their Style Code Live web show, hosted by Ariana Grande’s bleach-blond brother, Frankie. The company has also been courting such higher-end brands as Theory and Lacoste in an attempt to up their fashion cred among more upscale consumers. However, many of the top luxury brands are still holdouts. In 2016, Amazon also quietly rolled out seven in-house brands, and was rumored to be launching its own athleisure label as well; the company is also a sponsor of New York Fashion Week: Men’s.
Organic food, woke TV, hassle-free apparel — is there anything else millennials could want from a company?
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