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LONDON — VOD operator LoveFilm, owned by Amazon, is hoping to turn U.K. viewers into a nation of online viewing zombies.
The company has inked an exclusive deal with Fox International Channels to bring The Walking Dead to its streaming subscription service LoveFilm Instant.
According to the British operator, it will mean LoveFilm Instant will be the only stand-alone subscription video on demand service in the U.K. where TV fans can watch the horror-drama created by Frank Darabont.
The first season is now available and additional series are “scheduled to appear on the service over the next 18 months.”
The show follows the journey of sheriff’s deputy Rick Grimes, who wakes up from a coma to find himself in a terrifying world dominated by flesh-eating “walkers.” Having returned home to discover his wife and son are nowhere to be found, he sets out to track down his missing family, encountering zombie hordes and other survivors along the way.
Chris Bird, director of film strategy at LoveFilm described securing the exclusive streaming rights to the show as “another exciting development for us” adding it was especially noteworthy because LoveFilm Instant is “the only subscription service in the country [U.K.] to do so.”
Fox International Channels remains the exclusive pay-TV broadcaster of The Walking Dead with season four slotted to premiere in the U.K. this fall, first on Fox.
LoveFilm Instant is available on devices including PC, Mac or via Nintendo Wii and Wii U, Microsoft Xbox 360, Sony Playstation 3, Kindle Fire HD and Kindle Fire and Apple iPad among others and competes directly with Netflix.
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