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Said Magzanyan: “THR has moved in leaps and bounds over the past two years, doing what had previously been considered the impossible in media. Joining the company just as it’s in the midst of redefining entertainment media is a huge career milestone. This will be about leveraging THR‘s No. 1 asset — its seemingly limitless editorial operation — to drive the brand into new markets with new technology, events, contact points, partnerships and people.”
As vp strategic partnerships at Clear Channel for iHeartRadio, Magzanyan was responsible for growing distribution through integrated marketing programs and content-integration deals.
Prior to that, Magzanyan was vp advertiser marketing and events at the Los Angeles Times Media Group, where she presided over a 200 percent increase in alternative revenue streams, including events, integrated advertising strategies and product developments. As one of the youngest vice presidents in the history of the Tribune Co., the media corporation that owns LATMG, Magzanyan grew new categories of advertising revenue, established and helped implement new revenue- and audience-generating growth products including the Times‘ Image section, The Envelope, Los Angeles Times Rock/Style, The Taste, Art of Entertaining, Beauty, Health and Wellness events.
She also oversaw the redesign and repositioning of key brand events like the Los Angeles Times Festival of Books and its Travel Show and managed the brand’s digital marketing initiatives.
Magzanyan spent most of the first decade of her career on the agency side of the business, where she oversaw research, media planning and development for key national and international media accounts including Ketel One Vodka, Crystal Cruises and Tourism New Zealand.
The award-winning Hollywood Reporter just celebrated its two-year anniversary since relaunch under editorial director Janice Min.
THR.com’s traffic is now at 9 million uniques (comScore total universe, November 2012), and an interactive iPad edition was launched last month.
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