Annapurna Hires Adriene Bowles as President of Publicity (Exclusive)

Adriene Bowles, longtime head of publicity at Focus Features, is joining Megan Ellison’s Annapurna Pictures as that company ramps up its new marketing and distribution operation.

As president of publicity, Bowles will oversee publicity and awards campaigns for Annapurna’s future releases as well as company communications.

With Marc Weinstock newly installed as president of Annapurna Pictures, the company is launching its own marketing and distribution division with the Aug. 4 release of Kathryn Bigelow’s currently untitled film set during the Detroit riots of 1967. Bowles will report to Weinstock and president of marketing David Kaminow.

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“As Annapurna continues to grow, we truly could not be happier with the addition of Adriene. Her tenacity, leadership and forward-thinking approach make her undeniably the perfect fit to oversee all aspects of publicity for the company,” Weinstock said Thursday in announcing her appointment.

Bowles, who has been with Focus since it was created in 2002 and who has held the titles of president of worldwide publicity and executive vp of marketing since 2007, has overseen publicity for such Oscar-winning films as Dallas Buyers Club, The Pianist, Milk and Brokeback Mountain.

Prior to the formation of Focus, Bowles was exec vp, publicity of marketing at USA Films, and before that, she served as vp of field marketing and promotions at Gramercy Pictures.

Commented Bowles, “I’ve always been inspsired by the bold entrepreneurial and creative vision of Megan Ellison and what she’s creating at Annapurna. I look forward to working with Mark, David and the passionate team there to continue building the brand and bringing great movies to audiences around the world.”