Apple is confirming what its real estate dealings already signaled: that it plans to significantly expand its presence in Los Angeles as its original programming efforts grow.
The iPhone maker on Thursday announced that it will boost its Culver City operations to over 1,000 employees as part of a nationwide expansion that includes the establishment of a 133-acre campus in Austin, Texas.
Apple, in March, agreed to lease an under-construction building in Culver City near the area’s Expo Line station. The Gensler-designed space will include 4,500 square feet of ground-level retail. HBO had planned to move into the Lincoln Property Co. project but backed out of the deal as it awaited the sale of parent company Time Warner (now WarnerMedia) to AT&T.
Based in Cupertino, California, Apple already has a sizable presence in Los Angeles via its Beats Electronics office, also in Culver City. The new space is expected to house the growing worldwide video team led by Zack Van Amburg and Jamie Erlicht, which is building out an extensive slate of original shows from the likes of Reese Witherspoon, Jennifer Aniston, J.J. Abrams and Steven Spielberg. Apple is expected to unveil the programming push in 2019, around the same time it could be making the move to its new Culver City home.
Meanwhile, Apple also is planning to add 5,000 new employees (with the capacity to grow to 15,000) to its Austin office as it builds out the new campus. The tech giant already employs 6,200 people in the city. Further, Apple will expand to over 1,000 employees in both Seattle and San Diego. And it plans to add hundreds of jobs in Pittsburgh; New York; Boulder, Colorado; Boston; and Portland, Oregon.
“Apple is proud to bring new investment, jobs and opportunity to cities across the United States and to significantly deepen our quarter-century partnership with the city and people of Austin,” Apple CEO Tim Cook said in a statement. “Talent, creativity and tomorrow’s breakthrough ideas aren’t limited by region or zip code, and, with this new expansion, we’re redoubling our commitment to cultivating the high-tech sector and workforce nationwide.”
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