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The trio voice roles in the music-filled movie, which is set in the storybook world of Enchancia and introduces Sofia, an average girl whose life suddenly transforms when her mother marries the king and she becomes a princess. Saturday’s event at the Walt Disney Studios in Burbank also marked the launch of a Sofia the First illustrated storybook from Disney Publishing.
Also attending Saturday’s event were Gary Marsh, president and chief creative officer at Disney Channels Worldwide; Nancy Kanter, senior vp original programming and GM at Disney Channels Worldwide; Andrew Sugerman, executive vp at Disney Publishing Worldwide; and Joe D’Ambrosia, vp original programming at Disney Junior.
The kid-friendly event featured several activities for the younger crowd, including storybook reading, face painting, a balloon artist and several games. Also in attendance were Hollywood parents Samantha Harris, Joey Lawrence and Ian Ziering.
Tim Gunn, who couldn’t attend the premiere, also voices a role in the movie, aimed at kids ages 2-7. It will debut at 7 p.m. Sunday, Nov. 18, on Disney Channel and at 9 a.m. Thursday, Nov. 22, on sister channel Disney Junior. A Sofia the First television series will premiere in early 2013.
A digital EP album from Walt Disney Records is available on iTunes and other retailers.
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