Fusion was off and running on Monday, with several key brands signing on as launch advertising partners.
Among the ads that ran during the first day were spots for Allstate, AT&T, Darden, Disney Parks, Johnson & Johnson Consumer, Kay Jewelers, Rayovac, Samsung, and Toyota. The cable channel, a joint cable and digital venture from ABC News and Univision, debuted in 20 million homes.
“Fusion is going to provide quality content that is relevant for a young, digital, and diverse America,” said ABC News and Fusion SVP sales Catherine Sullivan. “We are delighted that several of America’s most recognized brands have identified Fusion’s programming as a unique opportunity to reach one of the fastest growing audiences in the country.”
Fusion, which offers news, culture, lifestyle and satire programming, is targeting younger viewers — particularly Latinos.
“Hispanic millennial consumers are hungry for content that’s not only engaging, but also contextually and culturally relevant to them on every screen. We believe Fusion is an innovative new way to reach this consumer,” added EVP and managing director of Tapestry, Lia Silkworth. Tapestry, a division of SMG Multicultural, specializes in connecting brands with emerging market consumers in the U.S..
Targeting millennials, Fusion is touting the high percentage of Hispanics in America’s younger buyers (they account for one in five Adults 18-34).
