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Audible is introducing a new way to listen to its library of audio programming.
The Amazon-owned company has added a new all-you-can-listen offering, Audible Plus. It is also revamping its existing subscription plans, renaming it Audible Premium Plus and giving members access to the all-you-can-listen library in addition their one credit per month.
Audible Plus costs $7.95 per month, offering cheaper plan than the $14.95 Audible Premium Plus. The major difference between the two plans is the content that subscribers can access. The company says that Audible Plus will offer more 11,000 titles, including audiobooks, podcasts and original content, but subscribers will have to upgrade to Audible Premium Plus for access to its full catalog of 550,000 titles.
Titles that will be offered in Audible Plus include When You Finish Saving the World, a story from Jesse Eisenberg that he also stars in alongside Finn Wolfhard and Kaitlyn Dever; scripted show Letters from Camp starring Jamie Lee Curtis and Jake Gyllenhaal; Theranos-focused Thicker Than Water; and Blake Griffin show The Pursuit of Healthiness. Audible says the Audible Plus catalog will expand over time. All programming will be available to download to stream offline.
Rachel Ghiazza, head of U.S. content at Audible, calls the Audible Plus offering “the perfect entry point for new customers.” She adds that the focus of the lower priced offering has been on “curation and really putting together an amazing catalog of content for our customers.”
Audible’s move toward unlimited listening comes as consumers have grown accustomed to the choice provided to them through a Netflix subscription. This is a particularly popular model in the audio space, where services like Spotify or Luminary offer their full catalogs to subscribers. “It’s really paying attention to the natural moment in the renaissance of audience that’s happening right now,” says Ghiazza.
Audible Premium Plus subscribers are gaining access to the all-you-can-listen catalog today. New members will be able to sign up for Audible Plus beginning Aug. 27.
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