With about a month or so until the release of the highly anticipated Balmain x H&M collection, the fast-fashion label unveiled the campaign for the collaboration on Friday. And it stars none other than Balmain creative director Olivier Rousteing‘s favorite muses.
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Kendall Jenner, Jourdan Dunn and Gigi Hadid star alongside male models Hao Yun Xiang and Dudley O’Shaughnessy wearing looks from the collab and posing in a subway station (because the rich and famous take public transportation, too, duh). Considering that Jenner and Dunn both wore looks from the collection at the Billboard Music Awards, where Rousteing announced the news, it’s not surprising that he also tapped the supermodels to front for the ad.
As the Nov. 5 release date approaches, let’s hope the French fashion house will continue to drop hints of what we can expect. Can’t wait.
